Posts Tagged ‘fox’

I Speak Back and Say ‘Badow!’

Monday, April 27th, 2009

My final letter to KPTM. If you haven’t read their response, or my original letter, do that first!

Mr. Wilson ::

Thank you for returning my letter. It is interesting that I sent this exact letter to KPTM’s contact42@kptm.com email address a week before messaging it to KPTM via Facebook and did not hear anything. Even though my letter was slightly ‘mean-spirited’ as you put it, I had hoped to at least get a response back that addressed the issue I was reporting.

Unfortunately I did not.

However, with your letter, you got the ‘contact me back’ part down, but again, my issue was simply addressed as “the HD situation” and never spoken about beyond that.

In case the problem has been lost in our digressions, I’ve included my main problem below :

I have a widescreen HDTV (as I am sure many of your users do) when the Children’s Hosptal ‘Time Box’ Ad comes out from the left of the screen it causes the widescreen format of your shows (like American Idol for instance) to switch to a vertical letterbox format. Also the sound cuts out which, when watching any show (but especially one about singing!) is absolutely annoying and extremely unprofessional. Then, the stupid clock stays there for 10 seconds and it all happens again when the program ‘cuts’ back to widescreen mode. Can you really, in 2009, not figure out a way to do this WITHOUT program interruption?

That is all I want fixed.

I am not interested in your life or why you do what you do or how your family gets fed because, quite honestly, my letter never should have reached you in the first place. And just because I slammed your news show (from outside your target audience I assume) I get a letter back from the lead anchor that gives me life advice because, instead of addressing my issue, you wanted me to better understand where you are coming from.

Look, of course I am a person (as you put it), but you must understand that I am first and foremost, KPTM’s customer. My CUSTOMER opinion of KPTM is not a good one. That is why I wrote the letter the way I did. That is also why I wrote it never expecting a reponse.

Regardless, I know enough to understand that, at the time of concern (during KPTM’s Children’s Hospital ‘Time Box’ ad), there is someone manually making that logo appear and switching the video feed format to get it on my screen. Then, a few seconds later, they reverse that process and switch the video format back to the live HD feed for American Idol. Each time of course, the sound of the live feed cuts out.

I also know that, if you have enough pride and love for the work you do and the station you do it at, you would find this as unacceptable as I do.

I do believe you have passion for your job Mr. Wilson. And I hope you have enough to walk into Master Control tomorrow (before Idol airs of course) and see if there is anything they can do about this problem. My gut says there is someone in that room that can make this better or offer up a solution to at least make it tolerable (a.k.a. No sound loss).

In closing, I don’t need a response back from you Mr. Wilson. I can imagine you are a very busy man and don’t have time to get caught up in massive amounts of open dialogue with customer’s (outside your market segment).

However, I do have one more (rhetorical) question for you:

What’s in an award? I’ve won awards and they do not define me or make me any better at what I do. I think the focus (for me anyway) always needs to come back to ‘Why am I doing this and how can I do it better?’ I hope that is the case for you as well. And if it is, prove it. And when you do, tell the boys in Master Control hello for me.

~ m

I will be watching American Idol tomorrow night in hopes that, even the lamest dreams can be achieved in this wondrous land we call America. Even dreams about television stations that don’t do stuff super janky. The wait begins! Later gators!

KPTM Speaks!

Monday, April 27th, 2009

After I emailed my letter to KPTM, I did not hear anything at all. By happenstance, I came across their Facebook page and linked them to my newest blog post about the situation.

A couple hours later I received the following message from lead anchor Taylor Wilson :

Hey Matt…
Taylor Wilson here…
Completely understand where you’re coming from on the HD situation. We’re working on it. Personally not the biggest fan of Funnytown, but I know a lot of people who love them.

Anyway, had a chance to check out your blog and just wanted to share some of my thoughts. Like I said, I understand your frustration with certain things, but maybe turn the tables for a second. Imagine you work here and it’s your job and it’s how you feed your family and you’re doing what you love. Then you see the mean-spirited blog written about your work. How would that feel? I’m a person just like you, and I’ll tell you how it feels. Not good. Why would you want to spend your time disparaging someone when you could do the exact opposite?

I know you don’t watch our news much, but our Heartland Proud franchise was just honored by the Associated Press with five awards. They all air in high definition – the only locally produced news content in HD. The stories air Monday and Sunday nights at 9:00.

I’m not looking to get into an argument, just maybe an open dialog where you can better understand where I’m coming from.

My reponse to come shortly.

An Open Letter to Fox 42 KPTM

Friday, April 17th, 2009

kptm_fox42_omahaDearest KPTM ::

Hello there. I’ve been meaning to write you for years, and I do mean years, about your utterly horrible promos (Dysfunction Junction anyone? What about ‘Funnytown?’) and utter lack of competency in anything your division of Fox touches. It is ri-dic-u-lous how out of touch you are with the local community and how completely amateur your production and quality values are. Granted there is not much local competition in this arena, but shouldn’t that make you shine instead of become another unimaginative local news station?

Regardless, I have come to terms with everything above and do of course watch your station regularly (but never your news, god NEVER your news). Anyway, the reason I am writing is because of your (again amatuer) Children’s Hospital time update ad that comes up during the 7 – 8 hour (and I assume other times throughout the day). I am in marketing and understand the importance of cross-promotion but here’s my feedback and, in my opinion, a list of things that need to change instantly :
  1. I have a widescreen HDTV (as I am sure many of your users do) when the Children’s Hosptal ‘Time Box’ Ad comes out from the left of the screen it causes the widescreen format of your shows (like American Idol for instance) to switch to a vertical letterbox format. Also the sound cuts out which, when watching any show (but especially one about singing!) is absolutely annoying and extremely unprofessional. Then, the stupid clock stays there for 10 seconds and it all happens again when the program ‘cuts’ back to widescreen mode. Can you really, in 2009, not figure out a way to do this WITHOUT program interruption? Seriously…is your TV crew that utterly lazy that they cannot research the correct way to have a promo like this appear without being completely janky?
     
  2. Why in god’s name do we need the ad for Children’s to include the time? People have clocks. People’s TVs have clocks. People’s DVR boxes have clocks. Can’t your marketing team think of a more inventive way to brand Children’s along with KPTM without some arbitrary reason to do so?

In closing, I just want to remind you this is 2009. Again…it’s 2009. Be inventive. Be professional. Be cutting edge for christ’s sake! And stop the constant stream of sub-par ridiculousness that has perpetually come out of KPTM for 10+ years. Don’t you think your audience deserves it? Or are you only in this for ad revenue?

~ m

In closing, I didn’t include this in my original letter, but : BADOW! Also…I legitimately apologize if you or anyone you know works at KPTM. I am not out to offend anyone, just think it’s high-time local news stations get their act together on air and online.  

KPTM Email Fail

KPTM Email Fail