Hello there. I’ve been meaning to write you for years, and I do mean years, about your utterly horrible promos (Dysfunction Junction anyone? What about ‘Funnytown?’) and utter lack of competency in anything your division of Fox touches. It is ri-dic-u-lous how out of touch you are with the local community and how completely amateur your production and quality values are. Granted there is not much local competition in this arena, but shouldn’t that make you shine instead of become another unimaginative local news station?
Regardless, I have come to terms with everything above and do of course watch your station regularly (but never your news, god NEVER your news). Anyway, the reason I am writing is because of your (again amatuer) Children’s Hospital time update ad that comes up during the 7 – 8 hour (and I assume other times throughout the day). I am in marketing and understand the importance of cross-promotion but here’s my feedback and, in my opinion, a list of things that need to change instantly :
- I have a widescreen HDTV (as I am sure many of your users do) when the Children’s Hosptal ‘Time Box’ Ad comes out from the left of the screen it causes the widescreen format of your shows (like American Idol for instance) to switch to a vertical letterbox format. Also the sound cuts out which, when watching any show (but especially one about singing!) is absolutely annoying and extremely unprofessional. Then, the stupid clock stays there for 10 seconds and it all happens again when the program ‘cuts’ back to widescreen mode. Can you really, in 2009, not figure out a way to do this WITHOUT program interruption? Seriously…is your TV crew that utterly lazy that they cannot research the correct way to have a promo like this appear without being completely janky?
- Why in god’s name do we need the ad for Children’s to include the time? People have clocks. People’s TVs have clocks. People’s DVR boxes have clocks. Can’t your marketing team think of a more inventive way to brand Children’s along with KPTM without some arbitrary reason to do so?
In closing, I just want to remind you this is 2009. Again…it’s 2009. Be inventive. Be professional. Be cutting edge for christ’s sake! And stop the constant stream of sub-par ridiculousness that has perpetually come out of KPTM for 10+ years. Don’t you think your audience deserves it? Or are you only in this for ad revenue?
~ m
In closing, I didn’t include this in my original letter, but : BADOW! Also…I legitimately apologize if you or anyone you know works at KPTM. I am not out to offend anyone, just think it’s high-time local news stations get their act together on air and online.
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Tags: fox, kptm, laziness, television